In addition to our highly skilled team, we retain working relationships with excellent web designers, printers, graphic artists and government relations consultants, just to name a few.  Our entire team of specialty experts stand ready to help your association advance strategically and advance your goals.

Larry Pheifer

Managing Partner

Larry brings over 35 years of experience in service industry management, mission and vision buy-in, strategic planning, change management, measurement and satisfaction. He has presented nationally in the areas of continuous quality improvement, healthcare payment reform and association management. His exemplary leadership and vision ensure the advancement of our clients’ missions. Larry serves as the Executive Director of the Wisconsin Academy of Family Physicians.

Becky Wimmer

Administrative Partner

Becky has 20 years of experience in non-profit organizations, including foundations and associations with an emphasis on organizational management, technology and systems management. She has effectively developed and fine-tuned electronic communication strategies and methods for measuring member participation. This methodology and attention to detail continues to serve as the model for our commitment to quality in all of the services we offer to our client partners. Becky serves as Executive Director of the Massachusetts Academy of Family Physicians, Executive Director of the Wisconsin Academy of Family Physicians – Foundation and Deputy Executive Director of Wisconsin Academy of Family Physicians.

Brandon Wimmer

Account Manager

As an Account Manager, Brandon is responsible for working and communicating with membership. His responsibilities include maintaining association websites with the most up to date information, developing and maintaining positive relationships between members and the association, as well as meeting and event planning.

Debra Markoff

Fundraising Development Coordinator

As Fundraising Development Coordinator, Debra is here to help strengthen implementation of fundraising efforts for the associations. She has experience in fundraising from years as a development director in higher education. Her responsibilities include organizing campaign strategies, setting communication and funding goals, and she coordinates identification and relationship building with donors and other groups.

Matt Close

Marketing and Communications Coordinator

As the Marketing and Communications Coordinator Matt serves as the point of contact for Premier Choice’s messaging to our association clients and other stakeholders. Matt works to create, coordinate, and distribute creative communications that ensure outcomes are achieved and that they convey Premier Choice’s and our client’s mission, quality, and standards.

Karlee Fowler

Communications & Foundation Coordinator

As Foundation and Communications Coordinator, Karlee works with our foundation clients to develop and implement fundraising materials and communication plans.

Angela Scott

Administrative Lead

Madeline Wimmer

Administrative Assistant