Meet the Premier Choice Team

Becky

Becky has 25 years of association management experience in not-for-profit organizations, including foundations and professional associations with an emphasis on governance, organizational management, technology and systems management. She has effectively developed member engagement strategies and methods for measuring member participation. This methodology and attention to detail continues to serve as the model for our commitment to quality in all of the services we offer to our client partners.

As an executive working with healthcare clients for 20 years, Becky has led effective health care policy efforts and built a strong team of lobbyists for each professional association she has managed. Becky has also established successful foundation management, industry partner partnership development and fundraising approaches for all our clients, including philanthropic entities. 

Becky currently serves as Executive Director of the Maryland Academy of Family Physicians, the Wisconsin Academy of Family Physicians – Foundation, Chief Strategy Officer of Wisconsin Academy of Family Physicians and most recently began working with the Maryland-DC Society of Addiction Medicine.

Becky enjoys spending time with family (especially the grand babies), hanging out with friends and spending time outdoors.

Larry

Larry brings over 40 years of experience in service industry management, mission and vision buy-in, strategic planning, change management, measurement and satisfaction. He has presented nationally in the areas of continuous quality improvement, healthcare payment reform and association management.

His exemplary leadership and vision ensure the advancement of our clients’ missions. Larry serves as the Senior Advisor of the Wisconsin Academy of Family Physicians.  He also contributes as a chief strategy officer for several other clients and his innovative approach to building personalized member relations has been recognized by peers and clients.

Larry claims to be funny all the time and enjoys sipping wine with friends.

Brandon, CAE

In addition to the many roles Brandon has as Chief Operating Officer, he is responsible for coordinating with the partners of Premier Choice implementing all administrative and program strategies within required time-frames, while meeting PCAM’s high standards for quality, effective association management services.  He oversees and implements client policies and monitors staff activities according to existing policies.  Brandon evaluates financials with the executive directors, analyzes trends, develops programs and is responsible for financial contracts. 

Working with the manager of operations, he uses his strengths to evaluate client programs, develop client membership benefits, and expand operations. Brandon serves as the Executive Director for Wisconsin Academy of Family Physicians and oversees educational programming, including professional and personal development for Premier Choice and our clients. 

In his spare time he enjoys going on family walks and spending time outside.

Madeline

Madeline provides friendly, professional services to our foundation and association clients.  As the manager of operations, her strengths include her ability to effectively collaborate with staff, develop client member services and expand operations efficiencies. In addition to her operations management responsibilities, Maddie is responsible for administration in fundraising programs, development, and donor relations. 

She also facilitates foundation board development activities; leads, manages, organizes, and executes organizational and administrative support activities as executive leadership’s primary administrative lead. Acting as the primary contact for corporate relations and develop corporate sponsors for all clients, she enjoys the opportunity to develop and maintain these relationships. Maddie’s experience in a variety of areas of association management make her a great asset to our team.

In her free time, Maddie enjoys playing golf and spending time with family and friends.

Steve

Steve supports PCAM and its growing client organizations by successfully and accurately performing finance and accounting activities. He serves as Financial Manager for our clients and provides support with budgeting and projections in addition to the day-to-day financial responsibilities. Steve comes with over 30 years of experience managing the financials of both corporate and nonprofit sectors.

When Steve is not at work, he enjoys spending time with his wife, kids and grandkids.

Alicia

Alicia supports PCAM and its growing client organizations by successfully and accurately performing finance and accounting activities. She serves as an Accounting Operations Specialist for our clients and provides support with budgeting and projections in addition to the day-to-day financial responsibilities. Alicia comes with over 22 years of experience managing the financials of both corporate and nonprofit sectors.

In her free time, Alicia enjoys spending time with her family and friends along with her 4-year-old fur baby Koda. Additionally, Alicia enjoys being outdoors, taking photos, and cooking.

Joey

Joey supports our association clients in his role as Communication and Administrative Specialist by creating, assembling, and distributing creative digital communications in various forms, and providing administrative support.

He is a skilled communicator and his background in journalism as a reporter and also an editor as well as his strong interpersonal and technical skills help him succeed as he works alongside management to take care of our clients’ day-to-day operations.

Iris

As a Communications and Administrative Specialist, Iris creates, designs, and distributes various forms of communications to our clients through a variety of channels. She also provides administrative support for both our clients and other staff members. Iris is a skilled communicator, and her passion for health advocacy and public health education helps her succeed in this role.

In her free time, Iris enjoys spending time with her friends, walking by Lake Michigan, and seeing live music.

Averie

Averie brings experience in strategic communication and education to her role as Communication and Membership Specialist. With an eye for detail and a passion for fostering meaningful relationships, Averie excels in crafting compelling communication strategies through various channels.

She is responsible for developing and executing communication plans that enhance membership benefits. She holds a degree in Communications and her experience has equipped her with a deep understanding of membership dynamics and communication practices.

Outside of work, Averie enjoys exploring new areas of Milwaukee and spending time with family and friends.

Joshua

Josh provides quality support to PCAM's stakeholders including its leaders, PCAM team members, and its association client base. 

This includes: user and network trouble-shooting; vendor relations – equipment, network, technology-based tools and platforms including research, strategy, coordination; IT support of podcasts, webcasts (live and recorded) and webinars; maintains association and company processes related to technology, virtual meeting tools and platform.

He spends his free time with his wife and son doing the things they love doing together including sports, hiking and biking.

Debra

As Fundraising Development Coordinator, Debra is here to help strengthen implementation of fundraising efforts for the associations. She has experience in fundraising from years as a development director in higher education. Her responsibilities include organizing campaign strategies, setting communication and funding goals, and she coordinates identification and relationship building with donors and other groups.