In addition to our highly skilled team, we retain working relationships with excellent web designers, printers, graphic artists and government relations consultants, just to name a few.  Our entire team of specialty experts stand ready to help your association advance strategically and advance your goals.


Senior Partner

Larry brings over 40 years of experience in service industry management, mission and vision buy-in, strategic planning, change management, measurement and satisfaction. He has presented nationally in the areas of continuous quality improvement, healthcare payment reform and association management. His exemplary leadership and vision ensure the advancement of our clients’ missions. Larry serves as the Executive Director of the Wisconsin Academy of Family Physicians.  He also contributes as a chief strategy officer for several other clients and his innovative approach to building personalized member relations has been recognized by peers and clients.


Managing Partner

Becky has 25 years of association management experience in not-for-profit organizations, including foundations and professional associations with an emphasis on governance, organizational management, technology and systems management. She has effectively developed member engagement strategies and methods for measuring member participation. This methodology and attention to detail continues to serve as the model for our commitment to quality in all of the services we offer to our client partners. As an executive working with healthcare clients for 20 years, Becky has led effective health care policy efforts and built a strong team of lobbyists for each professional association she has managed. Becky has also established successful foundation management, industry partner partnership development and fundraising approaches for all our clients, including philanthropic entities.  Becky currently serves as Executive Director of the Maryland Academy of Family Physicians, the Wisconsin Academy of Family Physicians – Foundation, Chief Strategy Officer of Wisconsin Academy of Family Physicians and most recently began working with the Maryland-DC Society of Addiction Medicine.

Brandon, CAE

Chief Operating Officer

In addition to the many roles Brandon has as Chief Operating Officer, he is responsible for coordinating with the partners of Premier Choice implementing all administrative and program strategies within required time-frames, while meeting PCAM’s high standards for quality, effective association management services.  He oversees and implements client policies and monitors staff activities according to existing policies.  Brandon evaluates financials with the executive directors, analyzes trends, develops programs and is responsible for financial contracts.  As a manager of operations, his strengths include his ability to effectively collaborate with staff, evaluate client programs, develop client membership benefits and expand operations efficiencies. Brandon serves as Deputy Executive Director for Wisconsin Academy of Family Physicians and oversees educational programming, including professional and personal development for Premier Choice and our clients.


Fundraising Development Coordinator

As Fundraising Development Coordinator, Debra is here to help strengthen implementation of fundraising efforts for the associations. She has experience in fundraising from years as a development director in higher education. Her responsibilities include organizing campaign strategies, setting communication and funding goals, and she coordinates identification and relationship building with donors and other groups.


Program Development Specialist and Administrative Lead

Madeline provides friendly, professional services to our foundation and association clients.  She is responsible for administration in fundraising programs, development, and donor relations.  She also facilitates foundation board development activities; leads, manages, organizes, and executes organizational and administrative support activities as executive leadership’s primary administrative lead. Acting as the primary contact for corporate relations and develop corporate sponsors for all clients, she enjoys the opportunity to develop and maintain these relationships. Maddie’s experience in a variety of areas of association management make her a great asset to our team.


Event Producer & Technology Coordinator

Josh provides quality support to PCAM's stakeholders including its leaders, PCAM team members, and its association client base.  This includes: user and network trouble-shooting; vendor relations – equipment, network, technology-based tools and platforms including research, strategy, coordination; IT support of podcasts, webcasts (live and recorded) and webinars; maintains association and company processes related to technology, virtual meeting tools and platform.


Accounting Manager

Steve supports PCAM and its growing client organizations by successfully and accurately performing finance and accounting activities. He serves as Financial Manager for our clients and provides support with budgeting and projections in addition to the day-to-day financial responsibilities. Steve comes with over 30 years of experience managing the financials of both corporate and nonprofit sectors.


Communications & Administrative Specialist

As Communications & Administrative Specialist, Steve is responsible for developing and distributing member communications including newsletters, blast emails, social media, and surveys. Steve uses his background in communication and client relations to develop and distribute engaging content and provide administrative support to promote the benefits and value of membership to our client associations and their members.


Communications & Membership Specialist

As the Communications & Membership Specialist, Emily is able to take her education in Communications and Social Media to distribute the clients' missions and important information that reach all members.